Event Calendar

Thursday, April 11, 2024

Revenue Generating Leases & Pop-Ups Luncheon

Start Date: 4/11/2024 11:30 AM PDT
End Date: 4/11/2024 1:30 PM PDT

Venue Name: Lake Chalet

1520 Lakeside Drive
Oakland, CA  United States  94612

Organization Name: BOMA Oakland/Bay

Gabriel Escobedo
Email: gabriel@bomaoeb.org
Phone: (510) 898-8780

Revenue Generating Leases & Pop-Ups Luncheon

Undoubtedly, the consumer landscape has undergone a significant transformation in recent years, as more and more consumers turn to e-commerce over the traditional brick-and-mortar way of shopping. While the impact of this shift is certainly felt within the commercial real estate industry, a recent uptick in pop-up shops provides both landlords and tenants with relief.

Join us as we delve into the intriguing world of pop-up leases, discovering the unique opportunities and challenges they present. Gain insights from industry experts on how pop-up leases are reshaping traditional leasing models and influencing property management strategies.

This is your chance to learn how embracing the flexibility of pop-up leases can be a strategic move in adapting to the ever-evolving commercial real estate market. You won’t want to miss it!

Session Learning Outcomes:

  • Participants will be able to identify three advantages of pop-up leases, such as flexibility, governing incentives, and the ability to test new markets or products.
  • Participants will be able to identify three disadvantages of pop-up leases, such as higher turnover costs, potential inconsistency in revenue, and limited long-term stability compared to traditional leases.
  • Participants will gain a clear understanding of the differences between long-term leases and pop-up leases, including lease duration, financial commitments, and operational considerations.


Steve Snider | Downtown Oakland Central
Sorrell Tsui | ABG Art Group
Tamira Twillie | STG Group
Will O'Daly | Avison & Young


Event Schedule:

11:30 am Registration & Networking
12:00 pm  Welcome, opening comments
12:10 pm Panelists Presentations
1:10 pm Q&A
1:25 pm Speaker Thank You
1:30 pm Event Concludes

Panelist Information

William O'Daly, Avison Young - Commercial Broker

Will O’Daly specializes in office leasing, tenant and landlord representation in San Francisco and the greater Bay Area, focusing on tech, professional services, and non-profits. Prior to joining Avison Young, Will worked as an associate at Kidder Mathews in San Francisco and Lee & Associates in Phoenix, Arizona. Over his career, Will has assisted in the negotiation and execution of over 250 office lease transactions and helped in securing over 1.5 million square feet of class “A” office listings. 

Tamira Twillie, STG Asset Management – Commercial Property Manager
Tamira Twillie is a seasoned professional in the real estate industry, bringing a wealth of knowledge and expertise to her role as a Property Manager at STG Asset Management. With over 20 years of experience in commercial property and retail management, Tamira has established herself as a trusted leader in the field. Her previous roles at CBRE and Shorenstein Realty Services have equipped her with a deep understanding of the industry and a proven track record of success. Tamira's passion for creating opportunities for up-and-coming retail tenants sets her apart as a dynamic retail partner.

Sorell Raino-Tsui, ABG Art Group – Local Artist/Gallery Director
Sorell Raino-Tsui is an Oakland-based artist, curator, and gallery director known for his dedication to promoting contemporary art and urban culture. Born into a family of artists, he was inspired by his parents' entrepreneurial spirit. Despite early success in finance, Sorell followed his passion for art, founding Athen B Gallery in downtown Oakland, which became a hub for local urban artists. Transitioning to ABG Art Group, he has produced numerous large-scale murals and installations, reshaping Oakland's artistic landscape. Sorell's work blends diverse artistic mediums and styles, reflecting his commitment to inclusivity and cultural representation. In 2022, he was appointed Cultural Strategist in Government for Public Art by the City of Oakland, recognizing his impact on the local arts community.

Steve Snider, Oakland Venue Management – Venue Management
Steve is the President and CEO of Oakland Venue Management (OVM), President of District Works, and the Executive Director of the Downtown Oakland and Lake Merritt-Uptown District Associations (also known as the Uptown Downtown Oakland Community Benefit Districts).


Online Registration

Registration is Closed
Closed: 4/10/2024 2:45 PM

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